About NN/g

Since 1998 Nielsen Norman Group has been a leading voice in the user experience field: conducting groundbreaking research, evaluating interfaces of all shapes and sizes, and guiding critical design decisions to improve the bottom line.

Our clients rely on us to help their websites, applications, intranets, and products realize their full potential for both businesses and their users.

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NN/g In The News

Steve Jobs wouldn't like Apple Watch (video)

CNBC · Sept. 10, 2014

Apple products must mature: Interview with Bruce "Tog" Tognazzini

CNBC · June 2, 2014

Usability Moves Beyond the Screen

Cisco · May 7, 2014

3 Questions With Usability Expert Dr. Jakob Nielsen

Simplicity 2.0 · April 23, 2014

Don Norman’s TED talk (12 minutes)