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  • Usability Testing for Mobile Is Easy

    February 9, 2014

    Testing phones, tablets, or other mobile devices with real users requires special consideration for recording equipment, room setup, and even the test users.

    Infinite Scrolling Is Not for Every Website

    February 2, 2014

    Endless scrolling saves people from having to attend to the mechanics of pagination in browsing tasks, but is not a good choice for websites that support goal-oriented finding tasks.

    Five Essential Analytics Reports for UX Strategists

    February 2, 2014

    Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.

    Talking with Participants During a Usability Test

    January 26, 2014

    Talk less and learn more by being prepared to use 3 sound, practical techniques for interrupting or answering users while facilitating a usability test or other behavioral research study.

    University Websites: Top 10 Design Guidelines

    January 19, 2014

    An effective university website can increase conversions for prospective students and alumni, strengthen institutional credibility and brand, improve user satisfaction, and save the university time and money.

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