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  • Avoid Category Names That Suck

    December 15, 2013

    Categories and hypertext act as signs and should give people a strong indication of what will happen even before they click on the link. People avoid clicking on unknown items or, even worse, ignore them all together.

    Seamlessness in the Cross-Channel User Experience

    November 24, 2013

    A seamless user experience, regardless of channel or device, is one of the 4 requirements for a usable cross-channel experience. Companies and organizations that allow users to switch channels while completing tasks have a competitive advantage.

    Conversion Rates

    November 24, 2013

    Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.

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