November 5, 2012
Product quality has to be judged in the context of human tasks, and reviews should emphasize real use—not raw numbers.
October 22, 2012
Mobile use strengthens email marketing's benefits by offering ubiquitous newsletter access, but it also introduces new usability limitations for template design.
October 8, 2012
Users generally prefer designs that are fast and easy to use, but satisfaction isn't 100% correlated with objective usability metrics.
October 1, 2012
This is an expanded version of my welcoming address to the "Workshop on Building the National Network for Manufacturing Innovation," September 27, 2012, held at the western conference center of the National Academies, Irvine, California. Website
September 24, 2012
Web design is stabilizing; the average homepage is only about 40% different than it was a year before, corresponding to 3 years between complete redesigns.
September 10, 2012
User testing can be done anywhere; witness our international studies, carried out with equipment that fit in a carry-on bag.
August 27, 2012
Users don't see stuff that's right on the screen. Selective attention makes people overlook things outside their focus of interest.
August 13, 2012
What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.
July 30, 2012
Page design itself scores 15% higher than the 2002 Olympics site. But a disjointed overall Internet presence leads to an intolerable overall user experience.
July 16, 2012
What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.
January 4, 2012
What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.
January 1, 2011
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.
October 1, 1997
Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
April 17, 2006
Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
March 23, 2009
A mega menu (a big, 2-dimensional drop-down panel) groups navigation options to eliminate scrolling and use typography, icons, and tooltips to explain users' choices.
May 7, 2012
Reasonably big monitors have finally become the most common class of desktop computer screen, dethroning the 1024x768 resolution that was long the target for web design.
January 1, 1995
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
February 19, 2008
Application usability is enhanced when users know how to operate the UI and it guides them through the workflow. Violating common guidelines prevents both.
September 26, 2011
The user experience of mobile websites and apps has improved since our last research, but still has far to go. A dedicated mobile site is a must, and apps get even higher usability scores.
March 22, 2010
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.