November 24, 2013
Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.
November 17, 2013
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.
November 16, 2013
Websites spend too little homepage space on content of interest to users and fail to utilize modern screen sizes. And? It’s worse now than it was 12 years ago :-(
November 10, 2013
Information can be organized in either flat or deep hierarchies; both have their advantages and pitfalls.
November 9, 2013
The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.
November 3, 2013
When the key difference(s) between UI choices are implied or buried, users often select the wrong option or miscomprehend the features.
November 3, 2013
Improve the layout of your online forms by placing form labels near the associated text field and by grouping similar fields.
October 27, 2013
A consistent user experience, regardless of platform, is one of the 4 key elements of a usable omnichannel experience. Consistency across channels helps build trust with customers.
October 27, 2013
HealthCare.gov’s account setup process is unnecessarily complex and may be contributing to backend technology failures.
October 12, 2013
Flat design hides calls to action, and swiping around the edges can interfere with carousels and scrolling.
January 4, 2012
What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.
January 1, 2011
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.
October 1, 1997
Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
April 17, 2006
Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
March 23, 2009
A mega menu (a big, 2-dimensional drop-down panel) groups navigation options to eliminate scrolling and use typography, icons, and tooltips to explain users' choices.
May 7, 2012
Reasonably big monitors have finally become the most common class of desktop computer screen, dethroning the 1024x768 resolution that was long the target for web design.
January 1, 1995
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
February 19, 2008
Application usability is enhanced when users know how to operate the UI and it guides them through the workflow. Violating common guidelines prevents both.
September 26, 2011
The user experience of mobile websites and apps has improved since our last research, but still has far to go. A dedicated mobile site is a must, and apps get even higher usability scores.
March 22, 2010
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.