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  • Tunnel Vision and Selective Attention

    August 27, 2012

    Users don't see stuff that's right on the screen. Selective attention makes people overlook things outside their focus of interest.

    SEO and Usability

    August 13, 2012

    What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.

    The Most Important Usability Activity

    July 16, 2012

    What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.

    Why Country Sites Are So Bad

    June 18, 2012

    When a multinational company produces a localized country site, usability is often lost. Local advertising agencies design good-looking sites that don't communicate.

    Repurposing vs. Optimized Design

    May 21, 2012

    It's cheap but degrading to reuse content and design across diverging media forms like print vs. online or desktop vs. mobile. Superior UX requires tight platform integration.

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