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  • Hardware Specs vs. User Experience

    November 5, 2012

    Product quality has to be judged in the context of human tasks, and reviews should emphasize real useā€”not raw numbers.

    Mobile Email Newsletters

    October 22, 2012

    Mobile use strengthens email marketing's benefits by offering ubiquitous newsletter access, but it also introduces new usability limitations for template design.

    Manufacturing, Design, and Innovation (at jnd.org)

    October 1, 2012

    This is an expanded version of my welcoming address to the "Workshop on Building the National Network for Manufacturing Innovation," September 27, 2012, held at the western conference center of the National Academies, Irvine, California. Website

    Homepage Design Changes

    September 24, 2012

    Web design is stabilizing; the average homepage is only about 40% different than it was a year before, corresponding to 3 years between complete redesigns.

    Traveling Usability Lab

    September 10, 2012

    User testing can be done anywhere; witness our international studies, carried out with equipment that fit in a carry-on bag.

    Tunnel Vision and Selective Attention

    August 27, 2012

    Users don't see stuff that's right on the screen. Selective attention makes people overlook things outside their focus of interest.

    SEO and Usability

    August 13, 2012

    What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.

    The Most Important Usability Activity

    July 16, 2012

    What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.

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