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  • Ecommerce Usability Improvements

    October 24, 2011

    Sites have improved, and we now know much more about e-tailing usability. Today, poor content is the main cause of user failure.

    Mobile Usability Update

    September 26, 2011

    The user experience of mobile websites and apps has improved since our last research, but still has far to go. A dedicated mobile site is a must, and apps get even higher usability scores.

    How Long Do Users Stay on Web Pages?

    September 12, 2011

    Users often leave Web pages in 10-20 seconds, but pages with a clear value proposition can hold people's attention for much longer because visit-durations follow a negative Weibull distribution.

    Transmedia Design for the 3 Screens (Make That 5)

    August 29, 2011

    Mobile use will rise, but desktop computers will remain important, forcing companies to design for multiple platforms, requiring continuity in visual design, features, user data, and tone of voice.

    Try to Be a Test User Sometime

    August 15, 2011

    In pilot studies, you can occasionally relax the need for real users and let members of your own team serve as test participants. It's good for them.

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