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  • Seamlessness in the Cross-Channel User Experience

    November 24, 2013

    A seamless user experience, regardless of channel or device, is one of the 4 requirements for a usable cross-channel experience. Companies and organizations that allow users to switch channels while completing tasks have a competitive advantage.

    Conversion Rates

    November 24, 2013

    Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.

    Homepage Real Estate Allocation

    November 16, 2013

    Websites spend too little homepage space on content of interest to users and fail to utilize modern screen sizes. And? It’s worse now than it was 12 years ago :-(

    The Halo Effect

    November 9, 2013

    The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.

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