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  • Homepage Real Estate Allocation

    November 16, 2013

    Websites spend too little homepage space on content of interest to users and fail to utilize modern screen sizes. And? It’s worse now than it was 12 years ago :-(

    The Halo Effect

    November 9, 2013

    The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.

    Consistency in the Cross-Channel Experience

    October 27, 2013

    A consistent user experience, regardless of platform, is one of the 4 key elements of a usable omnichannel experience. Consistency across channels helps build trust with customers.

    iOS 7 User-Experience Appraisal

    October 12, 2013

    Flat design hides calls to action, and swiping around the edges can interfere with carousels and scrolling.

    Fight Against “Right-Rail Blindness”

    October 12, 2013

    Users have trained themselves to divert their attention away from areas that look like advertising. When designed well, sidebars can effectively increase content discoverability.

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