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  • Progress in Usability: Fast or Slow?

    February 22, 2010

    Over the past decade, usability improved by 6% per year. This is a faster rate than most other fields, but much slower than technology advances might have predicted.

    iPhone Apps Need Low Starting Hurdles

    February 10, 2010

    Most mobile applications are used only intermittently, so they must be especially easy during initial use. In particular, upfront registration shouldn't be required before users experience an app's benefits.

    Testing Expert Users

    January 25, 2010

    It's more difficult to conduct usability studies with experienced users than with novices, and the improvements are usually smaller. Still, improving expert performance is often worth the effort.

    10 Best Intranets of 2010

    January 4, 2010

    Intranet design is maturing and reaping the rewards of continuous quality improvement for traditional features, while embracing new trends like mobile access, emergency preparedness, and user/employee-contributed content.

    Anybody Can Do Usability

    December 21, 2009

    Usability is like cooking: everybody needs the results, anybody can do it reasonably well with a bit of training, and yet it takes a master to produce a gourmet outcome.

    Short-Term Memory and Web Usability

    December 7, 2009

    The human brain is not optimized for the abstract thinking and data memorization that websites often demand. Many usability guidelines are dictated by cognitive limitations.

    How to Achieve Painless Registration (at asktog.com)

    December 1, 2009

    I'm about to give you a number of ways to increase sales on ecommerce sites and increase sign-ups on service sites, but first, raise your hand if you personally, when surfing the web, enjoy registering to use a site.

    Velocity of Media Consumption: TV vs. the Web

    November 24, 2009

    The granularity of user decisions is much finer on the Web, which is dominated by the instant gratification of the user's needs in any given instant. Content must cater to this rapid pace.

    Agile User Experience Projects

    November 4, 2009

    Agile projects aren't yet fully user-driven, but new research shows that developers are actually more bullish on key user experience issues than UX people themselves.

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