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  • Segment Analytics Data Using Personas

    November 30, 2014

    Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.

    Video Usability

    November 16, 2014

    Video content is helpful only if users have control over it, understand what’s contained within it, and have an alternate way to access it.

    Time with Users: Set Personal and Company Goals

    November 9, 2014

    To develop UX insights and skills, define how many hours you should spend observing actual user behavior each year. Junior staff need more hours; senior people can get by with fewer annual user-exposure hours.

    Progress Indicators Make a Slow System Less Insufferable

    October 26, 2014

    Wait animations, such as percent-done bars and spinners, inform users of the current working state and make the process more tolerable to the user by reducing uncertainty. Users experience higher satisfaction with a site and are willing to wait longer when the site uses a dynamic progress indicator.

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