December 28, 2014
Traffic and sales data collected by IBM show that e-commerce sites had 288% higher conversion rates on desktop than on smartphones during Christmas 2014.
December 21, 2014
A usable website FAQ can improve products, services, information, and user experience as part of your knowledge management process.
December 14, 2014
The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.
December 7, 2014
Testing your site’s existing design along with a few competitor websites provides valuable insight for new designs. Competitive studies help you avoid developing unusable new features.
November 30, 2014
Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.
November 23, 2014
People prefer to say “yes” to individuals and organizations they know and like. Same goes for websites and other user interfaces.
November 23, 2014
Involving employees early and often in intranet design projects can not only improve usability, but also encourage user adoption.
November 16, 2014
Video content is helpful only if users have control over it, understand what’s contained within it, and have an alternate way to access it.
November 16, 2014
B2B sites and other sites with specialized content that target professionals or enthusiasts should use their audiences’ jargon to communicate more precisely and professionally.
November 9, 2014
Book-reading apps need to support rich hyperlinking, nonsequential navigation, and high-quality, detailed illustrations.
January 4, 2012
What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.
January 1, 2011
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.
October 1, 1997
Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
April 17, 2006
Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
March 23, 2009
A mega menu (a big, 2-dimensional drop-down panel) groups navigation options to eliminate scrolling and use typography, icons, and tooltips to explain users' choices.
May 7, 2012
Reasonably big monitors have finally become the most common class of desktop computer screen, dethroning the 1024x768 resolution that was long the target for web design.
January 1, 1995
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
February 19, 2008
Application usability is enhanced when users know how to operate the UI and it guides them through the workflow. Violating common guidelines prevents both.
September 26, 2011
The user experience of mobile websites and apps has improved since our last research, but still has far to go. A dedicated mobile site is a must, and apps get even higher usability scores.
March 22, 2010
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.