November 16, 2014
B2B sites and other sites with specialized content that target professionals or enthusiasts should use their audiences’ jargon to communicate more precisely and professionally.
November 9, 2014
To develop UX insights and skills, define how many hours you should spend observing actual user behavior each year. Junior staff need more hours; senior people can get by with fewer annual user-exposure hours.
November 9, 2014
Book-reading apps need to support rich hyperlinking, nonsequential navigation, and high-quality, detailed illustrations.
November 2, 2014
The experience of researching and purchasing a mobile plan online is marred by hard-to-access cost information, site-specific jargon, and disruptive pop-ups.
October 26, 2014
Wait animations, such as percent-done bars and spinners, inform users of the current working state and make the process more tolerable to the user by reducing uncertainty. Users experience higher satisfaction with a site and are willing to wait longer when the site uses a dynamic progress indicator.
October 19, 2014
People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.
October 12, 2014
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
October 5, 2014
Links that follow up on the user’s current interest encourage site exploration and reduce bounce rates. With the proper invitation, people will stay longer on your site.
September 28, 2014
Large images are visually appealing, but they can harm the overall user experience if they aren't appropriately prioritized.
September 21, 2014
Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.
January 4, 2012
What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.
January 1, 2011
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.
October 1, 1997
Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
April 17, 2006
Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
March 23, 2009
A mega menu (a big, 2-dimensional drop-down panel) groups navigation options to eliminate scrolling and use typography, icons, and tooltips to explain users' choices.
May 7, 2012
Reasonably big monitors have finally become the most common class of desktop computer screen, dethroning the 1024x768 resolution that was long the target for web design.
January 1, 1995
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
February 19, 2008
Application usability is enhanced when users know how to operate the UI and it guides them through the workflow. Violating common guidelines prevents both.
September 26, 2011
The user experience of mobile websites and apps has improved since our last research, but still has far to go. A dedicated mobile site is a must, and apps get even higher usability scores.
March 22, 2010
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.