October 5, 2014
Links that follow up on the user’s current interest encourage site exploration and reduce bounce rates. With the proper invitation, people will stay longer on your site.
September 28, 2014
Large images are visually appealing, but they can harm the overall user experience if they aren't appropriately prioritized.
September 21, 2014
Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.
September 14, 2014
Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options.
September 7, 2014
When websites prioritize search over navigation, users must invest cognitive effort to create queries and to deal with the weak implementations of site search.
September 1, 2014
Show a 1-minute demo video to your test participants to teach them how to think aloud in a usability study and give you more useful information.
September 1, 2014
A Quicklinks UI component often surfaces as a poor fix for addressing findability and discoverability issues on intranets. Acting as a catch-all for different types of links causes a separate set of issues. And Quicklinks is always a vague label.
August 24, 2014
Key content requirements for product pages are: answer users’ questions, be direct, and help with product comparison.
August 17, 2014
The UX Certification program is a new addition to Nielsen Norman Group’s training and research offerings. First launching in August, 2014, training with exams can boost UX knowledge and professional credibility. Ian Thompson, IT Solutions for the West Sussex County Council in Chichester, UK was the first person to be certified by NN/g, have participated in 5 full-day courses and passing exams, one for each course.
August 17, 2014
The tighter the mapping between icons and the thing they represent, the easier they are to understand, but standardization can also make an icon easy.
January 4, 2012
What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.
January 1, 2011
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.
October 1, 1997
Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
April 17, 2006
Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
March 23, 2009
A mega menu (a big, 2-dimensional drop-down panel) groups navigation options to eliminate scrolling and use typography, icons, and tooltips to explain users' choices.
May 7, 2012
Reasonably big monitors have finally become the most common class of desktop computer screen, dethroning the 1024x768 resolution that was long the target for web design.
January 1, 1995
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
February 19, 2008
Application usability is enhanced when users know how to operate the UI and it guides them through the workflow. Violating common guidelines prevents both.
September 26, 2011
The user experience of mobile websites and apps has improved since our last research, but still has far to go. A dedicated mobile site is a must, and apps get even higher usability scores.
March 22, 2010
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.