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  • Satisficing: Quickly Meet Users’ Main Needs

    March 30, 2014

    Unless faced with life-changing information, most site visitors won't read all of the content provided but settle for a “good-enough” answer. Better sorting and clearer writing satisfy users without exhausting the limited time they’re willing to spend on a website.

    Filters vs. Facets: Definitions

    March 16, 2014

    Filters and faceted navigation both reduce large masses of content to a more narrowly focused display, but facets add more power while requiring more work.

    Designing for 5 Types of E-Commerce Shoppers

    March 2, 2014

    Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.

    Login Walls Stop Users in Their Tracks

    March 2, 2014

    Demanding that users register or log in before they can use an app or see website information has high interaction cost and defies the reciprocity principle.

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