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  • Charrettes: Half Inspiration, Half Buy-In

    December 22, 2013

    Design charrettes inspire design sketches and ideas, include more people in the design process, explore and expose goals and objectives of colleagues in multiple functional roles, and drive off designer’s block.

    Avoid Category Names That Suck

    December 15, 2013

    Categories and hypertext act as signs and should give people a strong indication of what will happen even before they click on the link. People avoid clicking on unknown items or, even worse, ignore them all together.

    Seamlessness in the Cross-Channel User Experience

    November 24, 2013

    A seamless user experience, regardless of channel or device, is one of the 4 requirements for a usable cross-channel experience. Companies and organizations that allow users to switch channels while completing tasks have a competitive advantage.

    Conversion Rates

    November 24, 2013

    Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.

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