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  • Salary Trends for UX Professionals

    January 2, 2015

    Over the last several years, entry-level salaries have dropped, while pay for experienced user experience staff has been more stable. (Updated to 2015.)

    FAQs Still Deliver Great Value

    December 21, 2014

    A usable website FAQ can improve products, services, information, and user experience as part of your knowledge management process.

    A Link is a Promise

    December 14, 2014

    The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.

    Segment Analytics Data Using Personas

    November 30, 2014

    Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.

    Video Usability

    November 16, 2014

    Video content is helpful only if users have control over it, understand what’s contained within it, and have an alternate way to access it.

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