Articles

Most Recent
Most Popular
  • Conversion Rates

    November 24, 2013

    Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.

    Homepage Real Estate Allocation

    November 16, 2013

    Websites spend too little homepage space on content of interest to users and fail to utilize modern screen sizes. And? It’s worse now than it was 12 years ago :-(

    The Halo Effect

    November 9, 2013

    The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.

    Consistency in the Cross-Channel Experience

    October 27, 2013

    A consistent user experience, regardless of platform, is one of the 4 key elements of a usable omnichannel experience. Consistency across channels helps build trust with customers.

    iOS 7 User-Experience Appraisal

    October 12, 2013

    Flat design hides calls to action, and swiping around the edges can interfere with carousels and scrolling.

    Previous «  3   4   5   6   7   8   9   10   11   12  » Next