Amy Schade works with clients large and small in a variety of industries such as telecommunications, e-commerce, government, travel, automotive, music, publishing, banking, non-profit and education, including extensive work on corporate intranets. She has conducted worldwide user research, including longitudinal studies, remote studies and eyetracking research, running studies in the United States, Canada, Europe, Asia and Australia. Read more about Amy
August 24, 2014
Key content requirements for product pages are: answer users’ questions, be direct, and help with product comparison.
June 15, 2014
Enable decision-making in the shopping cart by providing product detail, allowing access to product pages and letting users easily delete items.
May 4, 2014
Responsive design teams create a single site to support many devices, but need to consider content, design and performance across devices to ensure usability.
March 2, 2014
Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.
January 26, 2014
Ecommerce designs benefit from large product images, robust reviews and easy discounts, but suffer from hidden product detail, poor site feedback, and crowded customer-service areas.
January 5, 2014
Intranet team sizes continue to grow at a slow but steady pace, while smaller organizations are producing the best intranets. Focusing on Agile development and wireframing methods, intranet teams are completing design and deployment within much shorter timeframes.