Amy Schade works with clients large and small in a variety of industries such as telecommunications, e-commerce, government, travel, automotive, music, publishing, banking, non-profit and education, including extensive work on corporate intranets. She has conducted worldwide user research, including longitudinal studies, remote studies and eyetracking research, running studies in the United States, Canada, Europe, Asia and Australia. Read more about Amy
March 2, 2014
Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.
January 26, 2014
Ecommerce designs benefit from large product images, robust reviews and easy discounts, but suffer from hidden product detail, poor site feedback, and crowded customer-service areas.
January 5, 2014
Intranet team sizes continue to grow at a slow but steady pace, while smaller organizations are producing the best intranets. Focusing on Agile development and wireframing methods, intranet teams are completing design and deployment within much shorter timeframes.
December 15, 2013
Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.
October 12, 2013
Remote usability testing allows you to get customer insights when travel budgets are small, timeframes are tight, or test participants are hard to find.
September 14, 2013
For usability testing to be valuable, study findings must clearly identify issues and help the team move toward design solutions.