Articles

Aurora Bedford

Aurora Bedford is a User Experience Specialist with Nielsen Norman Group.

Prior to joining NN/g, Bedford was a User Experience Designer at a web development agency, where she created and refined user workflows, site architectures, and wireframes for a variety of e-commerce and branding websites, web-based intranets, and mobile applications. Her experiences as a front-end web developer allow her to create effective designs while balancing technical and business needs. Read more about Aurora.

Articles

Don’t Prioritize Efficiency Over Expectations

May 10, 2015

Features meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.

No More Pogo Sticking: Protect Users from Wasted Clicks

April 12, 2015

Misleading links and omitted information force users to bounce back and forth in a hub-and-spoke pattern between a routing page and subpages linked from it, increasing the interaction cost and decreasing engagement over time. Use web analytics tools to identify and monitor pogo-stick behavior on your site.

Segment Analytics Data Using Personas

November 30, 2014

Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.

Animation for Attention and Comprehension

September 21, 2014

Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.

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