Aurora Bedford is a User Experience Specialist with Nielsen Norman Group.
Prior to joining NN/g, Bedford was a User Experience Designer at a web development agency, where she created and refined user workflows, site architectures, and wireframes for a variety of e-commerce and branding websites, web-based intranets, and mobile applications. Her experiences as a front-end web developer allow her to create effective designs while balancing technical and business needs. Read more about Aurora.
July 19, 2015
Page control (dots), Submit at top, and the Plus (+) and Move icons are 4 common iOS patterns that cause usability problems in testing.
July 5, 2015
Extra care is required when designing mobile page layouts that include advertisements, due to the limited screen real estate available. Ads must be displayed where they will not create false floors nor block users from reaching relevant content.
May 10, 2015
Features meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.
April 12, 2015
Misleading links and omitted information force users to bounce back and forth in a hub-and-spoke pattern between a routing page and subpages linked from it, increasing the interaction cost and decreasing engagement over time. Use web analytics tools to identify and monitor pogo-stick behavior on your site.
February 16, 2015
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.
January 11, 2015
Events triggered via hover or click require distinct timing to avoid accidental activations and ensure that the user feels in control of the interface.