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Aurora Bedford

Aurora Bedford is a User Experience Specialist with Nielsen Norman Group. Prior to joining NN/g, Bedford was a User Experience Designer at a web development agency, where she created and refined user workflows, site architectures, and wireframes for a variety of e-commerce and branding websites, web-based intranets, and mobile applications. Her experiences as a front-end web developer allow her to create effective designs while balancing technical and business needs. Read more about Aurora.


Ensure High Contrast for Text Over Images

October 18, 2015

If you place text over a background image, make sure it’s readable by providing adequate contrast. Subtle tweaks can increase the contrast without affecting the overall aesthetic of the site.

Slider Design: Rules of Thumb

September 13, 2015

Selecting a precise value using a slider is a difficult task requiring good motor skills, even if the slider is well designed. If picking an exact value is important to the goal of the interface, choose an alternate UI element.

4 iOS Rules to Break

July 19, 2015

Page control (dots), Submit at top, and the Plus (+) and Move icons are 4 common iOS patterns that cause usability problems in testing.

Ad Placement for Mobile

July 5, 2015

Extra care is required when designing mobile page layouts that include advertisements, due to the limited screen real estate available. Ads must be displayed where they will not create false floors nor block users from reaching relevant content.

Don’t Prioritize Efficiency Over Expectations

May 10, 2015

Features meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.

No More Pogo Sticking: Protect Users from Wasted Clicks

April 12, 2015

Misleading links and omitted information force users to bounce back and forth in a hub-and-spoke pattern between a routing page and subpages linked from it, increasing the interaction cost and decreasing engagement over time. Use web analytics tools to identify and monitor pogo-stick behavior on your site.

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