Aurora Bedford is a User Experience Specialist with Nielsen Norman Group.
Prior to joining NN/g, Bedford was a User Experience Designer at a web development agency, where she created and refined user workflows, site architectures, and wireframes for a variety of e-commerce and branding websites, web-based intranets, and mobile applications. Her experiences as a front-end web developer allow her to create effective designs while balancing technical and business needs. Read more about Aurora.
April 12, 2015
Misleading links and omitted information force users to bounce back and forth in a hub-and-spoke pattern between a routing page and subpages linked from it, increasing the interaction cost and decreasing engagement over time. Use web analytics tools to identify and monitor pogo-stick behavior on your site.
February 16, 2015
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.
January 11, 2015
Events triggered via hover or click require distinct timing to avoid accidental activations and ensure that the user feels in control of the interface.
November 30, 2014
Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.
September 21, 2014
Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.
July 27, 2014
A user’s understanding of an icon is based on previous experience. Due to the absence of a standard usage for most icons, text labels are necessary to communicate the meaning and reduce ambiguity.