Articles

Aurora Bedford

Aurora Bedford is a User Experience Specialist with Nielsen Norman Group.

Prior to joining NN/g, Bedford was a User Experience Designer at a web development agency, where she created and refined user workflows, site architectures, and wireframes for a variety of e-commerce and branding websites, web-based intranets, and mobile applications. Her experiences as a front-end web developer allow her to create effective designs while balancing technical and business needs. Read more about Aurora.

Articles

Segment Analytics Data Using Personas

November 30, 2014

Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.

Animation for Attention and Comprehension

September 21, 2014

Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.

Icon Usability

July 27, 2014

A user’s understanding of an icon is based on previous experience. Due to the absence of a standard usage for most icons, text labels are necessary to communicate the meaning and reduce ambiguity.

Avoid Format-Based Primary Navigation

June 8, 2014

Format-based navigation, such as links to Videos, at the top levels of a website’s information architecture lacks sufficient context and information scent for topic-focused users.

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