Articles

Aurora Bedford

Aurora Bedford is a User Experience Specialist with Nielsen Norman Group.

Prior to joining NN/g, Bedford was a User Experience Designer at a web development agency, where she created and refined user workflows, site architectures, and wireframes for a variety of e-commerce and branding websites, web-based intranets, and mobile applications. Her experiences as a front-end web developer allow her to create effective designs while balancing technical and business needs. Read more about Aurora.

Articles

Icon Usability

July 27, 2014

A user’s understanding of an icon is based on previous experience. Due to the absence of a standard usage for most icons, text labels are necessary to communicate the meaning and reduce ambiguity.

Avoid Format-Based Primary Navigation

June 8, 2014

Format-based navigation, such as links to Videos, at the top levels of a website’s information architecture lacks sufficient context and information scent for topic-focused users.