Bruce "Tog" Tognazzini
Bruce "Tog" Tognazzini is a principal with the Nielsen Norman Group, the "dream team" firm specializing in human-computer interaction. Tog was lead designer at WebMD, the super-vertical start-up founded in February, 1996 by Jim Clark, founder of Silicon Graphics and Netscape. Before that, Tog was Distinguished Engineer for Strategic Technology at Sun Microsystems. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple's Human Interface Evangelist. Tog has published two books, Tog on Interface and Tog on Software Design, both from Addison Wesley, and is currently publishing the free webzine, "AskTog." Read more about Tog
March 5, 2014
Basic principles are fundamental to the design and implementation of effective interfaces, whether for traditional GUI environments, the web, mobile devices, wearables, or Internet-connected smart devices.
April 11, 2013
Predictable Target should appear high on your list of mandatory rules, only to be violated when it can be proven that another consideration, in a particular circumstance, will result in even greater productivity.
March 6, 2013
Apple keeps doing things in the Mac OS that leave the user-experience (UX) community scratching its collective head, things like hiding the scroll bars and placing invisible controls inside the content region of windows on computers.
February 6, 2013
The iWatch will fill a gaping hole in the Apple ecosystem. It will facilitate and coordinate not only the activities of all the other computers and devices we use, but a wide array of devices to come.
December 1, 2011
A reader asks for advice: "Why on earth we seem to want to browse or scroll long lists to find something when typing into a search box is so much more efficient?"
September 10, 2010
In Part One, I argued that accessibility should not focus just on the needs of the profoundly disabled, that well-crafted solutions can be of service to all. This new approach is called, “inclusive design” and it starts with organization.