Bruce "Tog" Tognazzini
Bruce "Tog" Tognazzini is a principal with the Nielsen Norman Group, the "dream team" firm specializing in human-computer interaction. Tog was lead designer at WebMD, the super-vertical start-up founded in February, 1996 by Jim Clark, founder of Silicon Graphics and Netscape. Before that, Tog was Distinguished Engineer for Strategic Technology at Sun Microsystems. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple's Human Interface Evangelist. Tog has published two books, Tog on Interface and Tog on Software Design, both from Addison Wesley, and is currently publishing the free webzine, "AskTog." Read more about Tog
May 1, 2010
Many have suggested that market forces will ultimately force Apple to abandon its hyper-control, and that may well happen. While it took Microsoft more than a decade to copy the Mac, it took Google a matter of months to copy the iPhone and begin to eat away at Apple's potential market share.
April 29, 2010
In bringing that original Mac to market, Steve Jobs hit on a formula that worked for him. It worked for the iPhone, and it worked for the iPad, too. Here are the necessary elements.
December 1, 2009
I'm about to give you a number of ways to increase sales on ecommerce sites and increase sign-ups on service sites, but first, raise your hand if you personally, when surfing the web, enjoy registering to use a site.
October 1, 2009
The killer app for the iPhone/iPod Touch is the App Store. 85,000+ apps have been written and, via the App Store, 2 billion copies of those apps have been downloaded. Apple gets 30% of the revenue; the developers, 70%. Everyone has been making a lot of money.
April 10, 2009
Have you ever thought about what it would be like to be disabled? Well, you better start thinking about it!
March 10, 2009
In Part 1, I discussed the ill-effects to the Macintosh of Apple's Flatland aesthetic, a visual simplicity that threatens to bury Apple's users with unnecessary clutter and complexity. This month, it's time to turn our attention to Apple's other devices, beginning with what users are faced with when it’s time to upload images.