Articles

Bruce "Tog" Tognazzini

Bruce "Tog" Tognazzini is a principal with the Nielsen Norman Group, the "dream team" firm specializing in human-computer interaction. Tog was lead designer at WebMD, the super-vertical start-up founded in February, 1996 by Jim Clark, founder of Silicon Graphics and Netscape. Before that, Tog was Distinguished Engineer for Strategic Technology at Sun Microsystems. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple's Human Interface Evangelist. Tog has published two books, Tog on Interface and Tog on Software Design, both from Addison Wesley, and is currently publishing the free webzine, "AskTog." Read more about Tog

Articles

Apple's Flatland Aesthetic, Part 2: iPhone, iPod Touch & Apple TV (at asktog.com)

March 10, 2009

In Part 1, I discussed the ill-effects to the Macintosh of Apple's Flatland aesthetic, a visual simplicity that threatens to bury Apple's users with unnecessary clutter and complexity. This month, it's time to turn our attention to Apple's other devices, beginning with what users are faced with when it’s time to upload images.

Slashing Subjective Time (at asktog.com)

May 10, 2007

The typical web experience is a series of slow, stuttering steps, punctuated by moments of utter boredom. We can do better, and we can do it without faster processors, servers, or networks. How? By taking advantage of subjective time.

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