Bruce "Tog" Tognazzini
Bruce "Tog" Tognazzini is a principal with the Nielsen Norman Group, the "dream team" firm specializing in human-computer interaction. Tog was lead designer at WebMD, the super-vertical start-up founded in February, 1996 by Jim Clark, founder of Silicon Graphics and Netscape. Before that, Tog was Distinguished Engineer for Strategic Technology at Sun Microsystems. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple's Human Interface Evangelist. Tog has published two books, Tog on Interface and Tog on Software Design, both from Addison Wesley, and is currently publishing the free webzine, "AskTog." Read more about Tog
March 10, 2009
In Part 1, I discussed the ill-effects to the Macintosh of Apple's Flatland aesthetic, a visual simplicity that threatens to bury Apple's users with unnecessary clutter and complexity. This month, it's time to turn our attention to Apple's other devices, beginning with what users are faced with when it’s time to upload images.
February 10, 2009
Appleland is becoming progressively flatter and, at the same time, less usable. Properly-designed interfaces scale, so that they support the new user as well as the expert.
May 10, 2007
The typical web experience is a series of slow, stuttering steps, punctuated by moments of utter boredom. We can do better, and we can do it without faster processors, servers, or networks. How? By taking advantage of subjective time.