Don Norman is co-founder and principal of Nielsen Norman Group, which is the home for his consulting and keynote talks. Norman is an IDEO fellow and a member of the Board of Trustees of IIT's Institute of Design in Chicago. His latest book is "Living with Complexity."
October 1, 2012
This is an expanded version of my welcoming address to the "Workshop on Building the National Network for Manufacturing Innovation," September 27, 2012, held at the western conference center of the National Academies, Irvine, California. Website
"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
July 10, 2012
When What Is Natural For Some Is Not for Others: Culture and Design.
June 25, 2010
A powerful myth has arisen upon the land: That designers possess some mystical, creative thought process that places them above all others in their skills at creative, groundbreaking thought.
May 5, 2003
Web users are highly goal-driven, and ads that interfere with their goals will be ignored. To succeed, ads must work with the medium, as well as with the user's aims and mindset.
December 9, 2001
Designers of DVDs have failed to profit from the lessons of previous media. DVD menu structures are baroque, less usable, less pleasurable, less effective. It is time to take DVD design as seriously as we do web design. The field needs discipline, attention, to the User Experience, and standardization of control and display formats.