Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 15 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability. Read more about Hoa
June 21, 2015
Tell your story on top-level pages in ‘About Us.’ People who trust you are much more open to engaging with your organization and website.
April 26, 2015
What happens when people reach the web page that contains the information they seek? Don’t let the user experience fall apart on the content page. Use modified user-testing techniques to evaluate whether your content meets users’ needs and expectations.
March 8, 2015
Whether you adopt a flat-design style or not, interactive components must retain sufficient cues to suggest clickability. Signaling clickability with cues such as borders, color, size, consistency, placement, and adherence to web standards can give interactive components the proper look.
February 8, 2015
Before you throw out the old and bring in the new, make sure you have solid evidence that doing so is necessary to achieve user-centered goals.
December 7, 2014
Testing your site’s existing design along with a few competitor websites provides valuable insight for new designs. Competitive studies help you avoid developing unusable new features.
October 5, 2014
Links that follow up on the user’s current interest encourage site exploration and reduce bounce rates. With the proper invitation, people will stay longer on your site.