Articles

Hoa Loranger

Hoa Loranger is Director at Nielsen Norman Group and has worked in user experience for over 15 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability. Read more about Hoa

Articles

UX Without User Research Is Not UX

August 10, 2014

UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail.

Doing UX in an Agile World: Case Study Findings

May 26, 2014

Agile teams are more proficient in executing the development process, but the compressed timescale forces some to abandon user research and degrade the resulting user experience.

Infinite Scrolling Is Not for Every Website

February 2, 2014

Endless scrolling saves people from having to attend to the mechanics of pagination in browsing tasks, but is not a good choice for websites that support goal-oriented finding tasks.

Avoid Category Names That Suck

December 15, 2013

Categories and hypertext act as signs and should give people a strong indication of what will happen even before they click on the link. People avoid clicking on unknown items or, even worse, ignore them all together.

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