Hoa Loranger is Director at Nielsen Norman Group and has worked in user experience for over 15 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability. Read more about Hoa
March 23, 2014
Web writing differs from print writing to emphasize scannability. Some grammar rules are worth breaking if they improve fast comprehension.
February 2, 2014
Endless scrolling saves people from having to attend to the mechanics of pagination in browsing tasks, but is not a good choice for websites that support goal-oriented finding tasks.
December 15, 2013
Categories and hypertext act as signs and should give people a strong indication of what will happen even before they click on the link. People avoid clicking on unknown items or, even worse, ignore them all together.
December 1, 2013
Prospective customers want to know the price as their #1 info need on any website — including B2B sites, but these sites often hide or obscure pricing information.
October 12, 2013
Users have trained themselves to divert their attention away from areas that look like advertising. When designed well, sidebars can effectively increase content discoverability.
February 4, 2013
Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.