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Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob


Banish the Hamburger Menu, Adopt Pizza Menus

April 1, 2015

Today we announce a vastly superior menu design that scales to both mobile devices and desktops and supports faster access to custom menu elements, thus overcoming two key deficiencies of current hamburger-menu designs.

Tablet UX Research From the Pioneer Days

January 25, 2015

The PenPoint tablet was ahead of its time and too expensive and heavy, but had gestural syntax and personal-productivity benefits that we can still learn from.

Salary Trends for UX Professionals

January 2, 2015

Over the last several years, entry-level salaries have dropped, while pay for experienced user experience staff has been more stable. (Updated to 2015.)

Use Specialized Language for Specialized Audiences

November 16, 2014

B2B sites and other sites with specialized content that target professionals or enthusiasts should use their audiences’ jargon to communicate more precisely and professionally.

Time with Users: Set Personal and Company Goals

November 9, 2014

To develop UX insights and skills, define how many hours you should spend observing actual user behavior each year. Junior staff need more hours; senior people can get by with fewer annual user-exposure hours.

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