Articles

Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob

Articles

Transmedia Design for the 3 Screens (Make That 5)

August 29, 2011

Mobile use will rise, but desktop computers will remain important, forcing companies to design for multiple platforms, requiring continuity in visual design, features, user data, and tone of voice.

Try to Be a Test User Sometime

August 15, 2011

In pilot studies, you can occasionally relax the need for real users and let members of your own team serve as test participants. It's good for them.

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