Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob


Utilize Available Screen Space

May 9, 2011

Websites and mobile apps both frequently cram options into too-small parts of the screen, making items harder to understand.

An Extended Search Trek

April 11, 2011

A user proceeded through 22 pageviews on 8 sites without understanding why there were 2 different answers to her question.

Optimizing a Screen for Mobile Use

March 28, 2011

A single mobile screen with almost no features still required 10 design changes to meet usability guidelines for mobile websites.

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