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Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob


Optimizing a Screen for Mobile Use

March 28, 2011

A single mobile screen with almost no features still required 10 design changes to meet usability guidelines for mobile websites.

Can Hated Design Elements Be Made to Work?

March 14, 2011

Once users reject a design technique due to repeated bad experiences it's almost impossible to use it for good because people will avoid it every time.

Cloze Test for Reading Comprehension

February 28, 2011

Cloze Tests provide empirical evidence of how easy a text is to read and understand for a specified target audience. They thus measure reading comprehension, and not just a readability score.

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