Articles

Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob

Articles

College Students on the Web

December 15, 2010

Students are multitaskers who move through websites rapidly, often missing the item they come to find. They're enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.

Usability Testing of USA.gov Mega-Menus

November 16, 2010

Mega-dropdown menus mainly worked well in user testing, but vague images and poor topic organization caused very low success rates in some cases.

Mega-Menus Gone Wrong

November 16, 2010

Big 2-D drop-downs can facilitate site navigation - if they're properly designed. Two examples illustrate some mega-menu usability pitfalls.

Photos as Web Content

November 1, 2010

Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to 'jazz up' Web pages.

Previous «  11   12   13   14   15   16   17   18   19   20  » Next