Articles

Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob

Articles

Mental Models

October 18, 2010

What users believe they know about a UI strongly impacts how they use it. Mismatched mental models are common, especially with designs that try something new.

Alphabetical Sorting Must (Mostly) Die

October 4, 2010

Ordinal sequences, logical structuring, time lines, or prioritization by importance or frequency are usually better than A-Z listings for presenting options to users.

Children's Websites: Usability Issues in Designing for Kids

September 13, 2010

New research with users aged 3-12 shows that older kids have gained substantial Web proficiency since our last studies, while younger kids still face many problems. Designing for children requires distinct usability approaches, including targeting content narrowly for different ages of kids.

Should You Copy a Famous Site's Design?

August 23, 2010

Although successful websites typically have high usability, average sites can hurt their business by copying design elements that don't work well in other contexts.

Corporate Blogs: Front Page Structure

August 9, 2010

Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.

Interviewing Users

July 26, 2010

Despite many weaknesses, interviews are a valuable method for exploratory user research.

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