Articles

Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob

Articles

Strength of User Research Evidence

April 14, 2013

Usability findings derived from a broad base of diverse studies have higher credibility than those based on many users with a single stimulus.

Converting Search into Navigation

March 16, 2013

Most users are unable to solve even halfway complicated problems with search. Better to redirect their efforts into more supportive user interfaces when possible.

Intranet Social Features

March 2, 2013

Employee collaboration and open communication are now business drivers in many companies, but social enterprise features are often poorly integrated with the rest of the intranet.

QA & UX

February 17, 2013

Quality assurance impacts the user experience: when things don’t work, users question their understanding and develop superstitions and inefficient workarounds.

Teenage Usability: Designing Teen-Targeted Websites

February 4, 2013

Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.

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