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Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob


Hardware Specs vs. User Experience

November 5, 2012

Product quality has to be judged in the context of human tasks, and reviews should emphasize real useā€”not raw numbers.

Mobile Email Newsletters

October 22, 2012

Mobile use strengthens email marketing's benefits by offering ubiquitous newsletter access, but it also introduces new usability limitations for template design.

Homepage Design Changes

September 24, 2012

Web design is stabilizing; the average homepage is only about 40% different than it was a year before, corresponding to 3 years between complete redesigns.

Traveling Usability Lab

September 10, 2012

User testing can be done anywhere; witness our international studies, carried out with equipment that fit in a carry-on bag.

Tunnel Vision and Selective Attention

August 27, 2012

Users don't see stuff that's right on the screen. Selective attention makes people overlook things outside their focus of interest.

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