Articles

Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob

Articles

Tunnel Vision and Selective Attention

August 27, 2012

Users don't see stuff that's right on the screen. Selective attention makes people overlook things outside their focus of interest.

SEO and Usability

August 13, 2012

What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.

The Most Important Usability Activity

July 16, 2012

What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.

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