Articles

Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob

Articles

The Most Important Usability Activity

July 16, 2012

What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.

Why Country Sites Are So Bad

June 18, 2012

When a multinational company produces a localized country site, usability is often lost. Local advertising agencies design good-looking sites that don't communicate.

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