Jennifer Cardello is a Director of User Research at athenahealth. For over 18 years she has designed strategies to help organizations bridge the gap between business goals and user needs. Prior to joining athenahealth, Cardello was a member of Nielsen Norman Group, where her research focused on information structure, navigation patterns, rating and review systems, discussion forums, content sharing, and trust and persuasion.
November 23, 2014
People prefer to say “yes” to individuals and organizations they know and like. Same goes for websites and other user interfaces.
October 19, 2014
People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.
September 14, 2014
Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options.
July 6, 2014
Use IA- and UI-focused user research to determine if low findability and discoverability are caused by site information architecture or navigation design.
June 22, 2014
IA is the information backbone of the site; navigation refers to those elements in the UI that allow users to reach specific information on the site.
April 20, 2014
Complement A/B split tests with user research to identify true causes and develop well informed design variations.