Jennifer Cardello is a director at Nielsen Norman Group. For over 15 years she has designed strategies to help organizations bridge the gap between business goals and user needs. At NN/g, Cardello’s research focuses on information structure, navigation patterns, rating and review systems, discussion forums, content sharing, and trust and persuasion. Read more about Jen
March 9, 2014
Not every design and content change generates immediate or significant increases in conversion rates, but they may affect conversion rates in the long run.
February 9, 2014
For desktop sites, demoting your main content categories into a drop-down menu makes it harder for users to discover your offerings.
February 2, 2014
Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.
November 17, 2013
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.
November 9, 2013
The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.
October 27, 2013
HealthCare.gov’s account setup process is unnecessarily complex and may be contributing to backend technology failures.