Articles

Jennifer Cardello

Jennifer Cardello is a Director of User Research at athenahealth. For over 18 years she has designed strategies to help organizations bridge the gap between business goals and user needs. Prior to joining athenahealth, Cardello was a member of Nielsen Norman Group, where her research focused on information structure, navigation patterns, rating and review systems, discussion forums, content sharing, and trust and persuasion. 

Articles

Social Proof in the User Experience

October 19, 2014

People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.

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