Articles

Kathryn Whitenton

Kathryn Whitenton is a User Experience Specialist with the Nielsen Norman Group. She works with clients to evaluate the usability and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors. Read more about Kathryn

Articles

Satisficing: Quickly Meet Users’ Main Needs

March 30, 2014

Unless faced with life-changing information, most site visitors won't read all of the content provided but settle for a “good-enough” answer. Better sorting and clearer writing satisfy users without exhausting the limited time they’re willing to spend on a website.

Filters vs. Facets: Definitions

March 16, 2014

Filters and faceted navigation both reduce large masses of content to a more narrowly focused display, but facets add more power while requiring more work.