Kathryn Whitenton is a Senior User Experience Specialist with the Nielsen Norman Group. She works with clients to evaluate the usability and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors. Read more about Kathryn
Poorly implemented overlays and lightboxes are not only frustrating for users, but can also be disastrous for conversion and task completion. Use the five W’s – Who, What, When, Where, and Why – to determine whether an overlay is truly the most appropriate design solution, and how you should implement it.