Kathryn Whitenton is a User Experience Specialist with the Nielsen Norman Group. She works with clients to evaluate the usability and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors. Read more about Kathryn
March 30, 2014
Unless faced with life-changing information, most site visitors won't read all of the content provided but settle for a “good-enough” answer. Better sorting and clearer writing satisfy users without exhausting the limited time they’re willing to spend on a website.
March 16, 2014
Filters and faceted navigation both reduce large masses of content to a more narrowly focused display, but facets add more power while requiring more work.
February 9, 2014
For desktop sites, demoting your main content categories into a drop-down menu makes it harder for users to discover your offerings.
January 5, 2014
When users get 0 search results, there’s a high risk of site abandonment. Better design can turn this UX disaster into an opportunity for content discovery.
December 22, 2013
The total cognitive load, or amount of mental processing power needed to use your site, affects how easily users find content and complete tasks.
November 10, 2013
Information can be organized in either flat or deep hierarchies; both have their advantages and pitfalls.