Articles

Katie Sherwin

Katie Sherwin is a User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals. Read more about Katie

Articles

Placeholders in Form Fields Are Harmful

May 11, 2014

Labels or sample text inside a form field makes it difficult for people to remember what information belongs in that field once they start data entry.

University Websites: Top 10 Design Guidelines

January 19, 2014

An effective university website can increase conversions for prospective students and alumni, strengthen institutional credibility and brand, improve user satisfaction, and save the university time and money.