Katie Sherwin is a User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals. Read more about Katie.
July 20, 2014
Bucknell University caused a stir with its unconventional responsive redesign, but at a high cost to usability, as shown in tests with students and parents.
May 11, 2014
Labels or sample text inside a form field makes it difficult for people to remember what information belongs in that field once they start data entry.
April 27, 2014
Even as more sites mimic swiping gestures and incorporate horizontal scrolling in desktop designs, users remain reluctant to move sideways through content.
February 23, 2014
Users recognize a magnifying-glass icon as meaning ‘search’ even without a textual label. The downside is that icon-only search is harder for users to find.
January 19, 2014
An effective university website can increase conversions for prospective students and alumni, strengthen institutional credibility and brand, improve user satisfaction, and save the university time and money.