Katie Sherwin is a User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals. Read more about Katie.
February 23, 2014
Users recognize a magnifying-glass icon as meaning ‘search’ even without a textual label. The downside is that icon-only search is harder for users to find.
January 19, 2014
An effective university website can increase conversions for prospective students and alumni, strengthen institutional credibility and brand, improve user satisfaction, and save the university time and money.