How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations, mainly site/app screenshots with analysis of why they work or don't work for mobile users. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. 

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If only today's technology were simpler! It's the universal lament, but it's wrong. We don't want simplicity. Simple tools are not up to the task. The world is complex; our tools need to match that complexity. Simplicity turns out to be more complex than we thought. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity.

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Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don't see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don't. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

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A revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. This book explores the links between design and human psychology, offering a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow's thinking machines.

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After more than a decade of Web usability research, we literally have thousands of guidelines for making better websites. But what are the most important ones that all designers need to know? That's what Prioritizing Web Usability is about. A second goal of the book is to update the early Web usability guidelines I published in the 1990s. All the guidelines found since 2000 continue to hold, but what about findings from the studies we conducted 1994 to 1999? The book compares these old studies with more recent ones and explains which of the old guidelines should still be followed. 406 pages, heavily illustrated, in full color. 

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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault lies in product design that ignore the needs of users and the principles of cognitive psychology. A bestseller in the United States, this bible on the cognitive aspects of design contains examples of both good and bad design and simple rules that designers can use to improve the usability of objects as diverse as cars, computers, doors, and telephones.

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Homepages are the most valuable real estate in the world. Millions of dollars are funneled through a space that's not even a square foot in size. The homepage is also your company's face to the world. Potential customers look at your company's online presence before doing any business with you. Complexity or confusion make people go away. Of course, all other aspects of bad web design should be fixed as well, but if the homepage doesn't communicate what users can do and why they should care about the website, you might as well not have a website at all. That's why homepage usability is so important and that's why we wrote a book specifically about this one topic.

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Over 250,000 Internet professionals around the world have turned to this landmark, definitive guide to usability. From content and page design to designing for ease of navigation and users with disabilities, Designing Web Usability delivers complete direction on how to connect with any web user, in any situation. 432 pages, full color illustrations.

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Technologies have a life cycle, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last--the opposite of how things are done now. Companies need a human-centered development process, even if it means reorganizing the entire company. This book shows how.

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Book about the design of user interfaces to be used outside the country in which they were designed. Emphasis on usability methods and cultural differences as well as GUI and documentation design.

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The computer industry is poised for its second great revolution, and within ten years, society will be in the midst of an equally great transformation. In Tog on Software Design, Bruce "Tog" Tognazzini, respected industry futurist, presents his vision of our technological future, detailing the steps computer professionals need to take now to deliver powerful new technologies in a form that will profit the industry and benefit society in general.

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This volume includes essays by specialists in the field of HCI and addresses information overload, provides an overview of recent advances, and surveys interesting specific design or development projects. Edited by Jakob Nielsen,

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The 2nd edition of the best-selling HyperText and HyperMedia, this book takes hypertext a step further—to the Internet. Based on a sound conceptual foundation in hypertext theory, the book includes richly illustrated examples of a wide variety of new hypermedia systems, a range of strategies for overcoming information overload, an explanation of copyright issues for users and developers, usability issues for hypertext, and long and short term predictions for the future of the field.

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The first comprehensive, book-length work in the field of usability evaluation. Designed to get you quickly up and running with a full complement of UI strategies, tools, and techniques. This extremely practical guide offers you a unique opportunity to learn them from the women and men who invented the techniques. With the help of numerous real-life case studies, the authors give you: Step-by-step guidance on all important methods now in use, including the heuristic evaluation method, the pluralistic walkthrough method, the cognitive walkthrough method, and more. 

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Explore the complex interaction between human thought and the technology it creates. Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory—the machines we create begin to shape how we think and, at times, even what we value. Norman, in exploring this complex relationship between humans and machines, gives us the first steps towards demanding a person-centered redesign of the machines that surround our lives.

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Detailing the methods of usability engineering, this book provides the tools needed to avoid usability surprises and improve product quality. Step-by-step information on which method to use at various stages during the development lifecycle are included, along with detailed information on how to run a usability test and the unique issues relating to international usability. This book emphasizes cost-effective methods that developers can implement immediately, and Instructs readers about which methods to use when, throughout the development lifecycle. Also includes strategies to avoid the four most frequently listed reasons for delay in software projects, detailed information on how to run a usability test, and an extensive bibliography allowing readers to find additional information

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From water faucets and airplane cockpits to the concept of "real time" and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. "Turn Signals "is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.

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From one of the foremost authorities on the design of user interfaces, this unique collection of ideas and opinions, while focusing on the Macintosh, neatly captures the underlying principles of all graphical user interfaces. Using ideas from such diverse sources as Information Theory, Carl Jung, and even professional beekeeping, the book provides a framework for achieving a deep understanding of user interface design.
With humor and thought-provoking insights, Bruce Tognazzini explores the central issues of human-computer interaction, including the challenges presented by multimedia applications, agents, virtual reality, and future technologies. Drawn from his long experience of working with developers, the book provides practical guidelines for developing successful applications that users will find simple, clear, and consistent. "Tog on Interface" is fascinating reading for all those concerned with the relationship between people and computers.

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Increasing technological sophistication in many countries and the resulting larger world trade has indicated a need to pay greater attention to the international aspects of user interfaces. Many American companies are approaching a situation where half of their sales are outside the United States, and companies in smaller countries often have a much larger proportion of their sales outside their own country. This means that software sales will increasingly depend on their international usability and not just their domestic usability. Seen from a user's perspective more than half of the world's software users will be using interfaces which were originally designed in a foreign country. Usability for this large market of users will depend upon increased awareness of the issues involved in designing user interfaces for international use. As the European community aims to establish the so-called Single Market by the end of 1992, international software will become even more important in that part of the world. And as if it wasn't hard enough to design user interfaces for use in Europe, there are a further set of problems connected with user interfaces for Asia. Both of these issues are examined in depth. This is the first publication of its kind to appear on the topic of international user interfaces, and presents both general guidelines and a number of detailed case studies on the many aspects entailed. The book will be of considerable interest to project managers, lecturers, students, developers of basic software and user interface designers. Edited by Jakob Nielsen.

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Jakob Nielsen's original 1990 book about hypertext, republished in 1995 as "Multimedia and Hypertext: The Internet and Beyond."

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The core principles of interface consistency are as persistent and as valuable as when this book was first published. These contributed chapters include details on many methods for seeking and enforcing consistency, along with bottom-line analyses of its benefits and some warnings about its possible dangers. Also Most of what you'll learn applies equally to hardware and software development, and all of it holds real benefits for both your organization and your users. Edited by Jakob Nielsen,

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This comprehensive volume is the product of an intensive collaborative effort among researchers across the United States, Europe and Japan. The result -- a change in the way we think of humans and computers. Edited by Don Norman and Stephen W. Draper.

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Don Norman's 1982 book explores human cognitive processes. 

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This edition of a series on cognitive science includes explorations of mental models, language and memory, physical symbol systems, and more. Edited by Don Norman. 

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This edition of a series of books in psychology includes discussions of linguistic analysis; the computer model; studies of language; and studies of visual perception and problem solving. By Donald A. Norman and David E. Rumelhart.

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This classic book explores basic principles of human psychology. By Peter H. Lindsay and Don Norman. 

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Edited by By Donald A. Norman; contributors include Harley A. Bernbach.

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Don Norman's 1969 book about human memory processes; translated into 5 languages. 

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