Produces insights into user behavior to discover what works and doesn't work in the design. The goal is to tell you how to change the design to better serve your users.
Qualitative tests are the most traditional form of user testing, grounded in user-behavior analysis and aimed at discovering what does and doesn't work in the design.
The primary goal is to learn what parts of the design to maintain and what parts to improve and how to better serve your users and business. These tests generate actionable redesign findings, but no statistics.
Early iterative testing through several rounds of refinement is the best way to create a solid foundation for a design. We can help you:
Around $45,000 USD
Do you want to know if your design is better or worse than your competitors? Qualitative testing comparing your own design with two or three of your most important competitors will tell you. Competitive studies are an excellent way to begin a redesign project to give you inspiration and targeted goals. Competitive tests can also test variations of the same design.
Around $70,000 USD
Quantitative tests are typically conducted to generate statistically significant numbers that benchmark a design, or they compare two different designs or two versions of the same system. Organizations that are highly metrics-driven value this type of testing.
Quantitative tests differ from web analytics because they require observing users interacting with your design and give you insights into why an event is happening and how to fix problems.
The main goals are to gather statistics on typical productivity indicators such as task time, success, and satisfaction; and to compare designs or benchmark a design to compare it with a previous or later version.
$10,000 (small focused tests) to $70,000 (broad studies) USD
In remote studies the facilitator, observers, and participants are in different locations connected through the Internet. Users may be in their home, office or elsewhere, interacting with your design. Remote testing can be done for both qualitative and quantitative studies. Options include:
If your customers (or users) are in different countries, international studies can give you insights into their cultural preferences and usage scenarios.
Email us with your project details for more specifics about our services:
Or call us at +1 (415) 682-0688