User-centric, expert analysis of your interface and/or information architecture that identifies what is useful and usable, what is not, and provides recommendations for better business results.
We customize our deliverables to serve your needs and preferences. We can deliver results as written documents, slide decks, and live presentations.
$38,000 to $75,000 USD
$38,000 for a review of a website, intranet, or most applications (Mobile apps may be less if they're small and focused. Big, complex applications may be more)
$75,000 for a competitive review of your website + 3 competitors
A thorough design review is particularly useful if you're trying to decide on a new strategy or direction for your user experience, because our independent position allows us to approach your problems from a fresh perspective. Even if you're not planning to change direction, it's still good to commission an independent UX assessment from time to time, purely for reasons of risk reduction: to make sure there's nothing major you're overlooking because you're too close to the problem yourself.
$40,000 to $100,000 USD
$40,000 for a review of a medium sized website (Big, complex sites or intranets may be more)
To improve the information architecture and navigation design of your website, intranet, or application, we combine expert analysis (Content Inventory and Label and Hierarchy Audit) and quantitative research methods (Tree Testing, Card Sorting and Click Testing). Projects can involve all or just some of the following techniques depending on client goals.
Our analysts work with your team to inventory your existing environment to capture and define all site content and features to assist you with determining what to remove, add, and edit.
We apply our Label and Hierarchy Audit Framework to the content inventory to evaluate and score page/link names in relation to the content they represent. This scoring indicates if naming is accurate, concise, familiar, comprehensive and front-loaded. Based on the results of this scoring process, we propose recommended name, organization and structural changes.
Tree tests measure the intuitiveness of label and link grouping, hierarchy and nomenclature. We define a baseline of findability and further inform the label audit by asking recruited participants to conduct tasks using your existing information architecture. We then work with you to define alternative information architecture(s) and perform more rounds of tree tests to identify the best proposed alternate information architecture.
Card sorting is a research method used to determine ideal information structure and organization. We use this technique to get ideas for restructuring sites to increase intuitiveness, discovery and findability. Study participants are presented with a series of titles or descriptions of content and features and then asked to organize them into groups and name those groupings. These tests are often conducted online and can be moderated or unmoderated.
We use click tests to measure the intuitiveness of navigation menu designs in sketch, wireframe and/or polished design comp format. Recruited participants are presented with tasks and asked what they would click on to complete the tasks. This is ideal for testing menu/mega-menu designs and mission-critical pages (e.g., landing pages).
Email us with your project details for more specifics about our services:
Or call us at +1 (415) 682-0688