Full day training course

Managing User Experience Strategy

Design thinking, early UX methods, content strategy, market research, quantitative assessments, process innovation, design patterns, and UX career development

Strategy: Everyone wants to do it, but what exactly is user experience strategy and how can you implement at your company?  And if you are not in a position to be operating strategically today, how can you set yourself or your team up to do so in the future? 
This session will address these key questions.

User experience strategy can include many activities, such as design thinking, early user experience methods, content strategy, certain types of user and market research, quantitative assessments, process innovation, design patterns, UX organizational structure, and career development.  Using real-world case studies, you will learn how to use these concepts as effective strategies for your company or career.

Topics Covered

Topics Covered

  • Learn the business relevance of user experience
  • How user experience strategy impacts business and why it matters
  • Product design strategic methods
  • Content strategy
  • User experience research methods that have a big impact on strategy and decision making
  • Organizational models and user experience functions
  • Product development processes, like agile and waterfall, and how to best fit in
  • Review people, organizational and career issues that impact user experience effectiveness
  • Develop a personal plan that is tailored for your particular situation, based on these concepts.



The course is mainly in lecture format with several group exercises to reinforce the learned principles and guidelines.

The course also includes:

  • Real-world case studies from top user experience companies
  • Opportunities to ask questions and get answers



Nancy Dickenson

Nancy Dickenson has been a leading user experience expert for over 25 years. Nancy began her career at Apple Computer in 1988. She went on to manage, lead, and build award winning, user-centered, product design and research teams at ABCNews, HarperCollins, Scient, eBay, and FirstGiving. As the head of eBay's Global User Experience Design and Research Team, Nancy spent 5 years leading over 100 user experience professionals. Nancy was an early employee of Scient Corporation where she founded and built the Customer Experience Division — a group of over 450 branding, graphic design, content, user interface, and user research employees in 13 offices worldwide.

Nancy founded Dickenson, LLc in 2010.  Since then, Nancy has created successful user-centered strategies and workshops for user experience teams worldwide.  She also provides individual coaching for UX executives.  Recent clients include: Intuit, eBay, PayPal, Wells Fargo, MasterCard, and Financial Engines.

Nancy is also Executive In Residence for Bentley University’s Human Factor and Information Design Graduate Program.

Christian Rohrer

Christian Rohrer is Vice President and Chief Design Officer in the Consumer Division at McAfee, Inc. In this role, he is responsible for user-centered design efforts across all projects from ideation through delivery and beyond. In addition, he and his team determine processes for best gathering user requirements, own user needs definitions, establish UX success metrics, and make strategy/experience recommendations for getting users to move more effectively through the lifecycle.

Currently Scheduled

Currently Scheduled:

Apply this course toward UX Certification