Content Strategy

Usability Week Courses

Usability Week offers courses about a broad range of web and application design topics. Most courses are also available as in-house training.

Writing for the Web

Usability principles for digital copywriting

  • How people read online based on usability testing and eyetracking research
  • Optimize content for users, search engines, and accessibility devices
  • Write concise, benefits-driven copy to increase conversion
  • Increase usability by following our web writing guidelines

Content Strategy: Day 1

Business value and processes behind a successful content strategy

  • Building a business case for investing in content strategy
  • The step-by-step process to produce a content strategy for your web, email, mobile and social media content.
  • How to expand your strategy to incorporate offline materials and other marketing collateral
  • How to audit your existing web copy

Content Strategy: Day 2

Use formats and guidelines to create strong cross-media content and define your tone of voice

  • The business value of content formats
  • How to write sample formats and get people to use them
  • Techniques for developing a tone of voice and using it consistently across platforms

Cross-Channel User Experience

Create a usable omnichannel experience, including the web, applications, email, social media, phone, kiosks, print and online chat

  • Understand how customers interact with organizations through many touch points
  • Review guidelines for creating engaging and usable experiences regardless of channel
  • Learn how to map the customer journey and create a user-friendly omnichannel experience

University Websites

Create exemplary college websites with limited resources and organizational challenges

  • Apply usability guidelines to enhance the brand, reputation, and credibility of your institution
  • Find out what students want from university websites and how they decide to keep exploring or to give up. 
  • Learn best practices and success stories from universities who have been successful in making a business case for usability and demonstrating Return-On-Investment (ROI).