Credibility & Persuasion
Usability Week Courses
Usability Week offers courses about a broad range of web and application design topics. Most courses are also available as in-house training.
Convince people to stay on your site, believe it, and take desirable actions
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Behavioral and cognitive drivers and components of trust, credibility and persuasion
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Easing decision-making
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70 web guidelines and examples to encourage users to take desirable actions
Apply psychology principles to predict and explain how your customers think and act
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Go beyond following usability guidelines to understanding their underlying reasoning
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Apply findings from well-known psychology research studies to explain behavior observed in usability testing and anticipate the impact of future designs
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Design better interfaces from inception by knowing human limitations and easing the load on the user
Nielsen