Social UX

Usability Week Courses

Usability Week offers courses about a broad range of web and application design topics. Most courses are also available as in-house training.

Credibility and Persuasive Web Design

Convince people to stay on your site, believe it, and take desirable actions

  • Tips to boost credibility
  • Influencing techniques translated to web design and features
  • Guidelines to persuade users to visit your site, stay on your site and take desirable actions

Cross-Channel User Experience

Create a usable omnichannel experience, including the web, applications, email, social media, phone, kiosks, print and online chat

  • Understand how customers interact with organizations through many touch points
  • Review guidelines for creating engaging and usable experiences regardless of channel
  • Learn how to map the customer journey and create a user-friendly omnichannel experience

Website Design Lessons from Social Psychology

The impact of social context on an individual's behavior

  • Predict users’ likely response to designs based on social influences
  • Know how to shape elements of your product to encourage users to do what you want them to do
  • Use the presence of multiple users to create online social norms
  • Capitalize upon the shift toward social media and community