User Behavior

Usability Week Courses

Usability Week offers courses about a broad range of web and application design topics. Most courses are also available as in-house training.

The Human Mind and Usability

Apply psychology principles to predict and explain how your customers think and act

  • Go beyond purely complying with usability guidelines to reach an understanding of their underlying reasoning
  • Apply findings from well-known psychology research studies to explain behavior observed in usability testing and anticipate the impact of future designs
  • Design better interfaces from inception by knowing human limitations and easing the load on the user

Analytics and User Experience

Helping UX practitioners understand how to incorporate web analytics into their work

  • How to complement traditional UX/Usability qualitative testing methods with analytics data
  • Understanding UX interpretations of key analytics metrics
  • Building familiarity with "analytics-speak" so you can request and acquire the data that is useful to UX

Credibility and Persuasive Web Design

Convince people to stay on your site, believe it, and take desirable actions

  • Tips to boost credibility
  • Influencing techniques translated to web design and features
  • Guidelines to persuade users to visit your site, stay on your site and take desirable actions

Website Design Lessons from Social Psychology

The impact of social context on an individual's behavior

  • Predict users’ likely response to designs based on social influences
  • Know how to shape elements of your product to encourage users to do what you want them to do
  • Use the presence of multiple users to create online social norms
  • Capitalize upon the shift toward social media and community