Full day training course

Visual Design Principles for UX Practitioners

Graphic design techniques for balancing aesthetics and usability

Hone your skills in identifying design elements (e.g., typography, images, and colors) that impact the user experience. Know effective design techniques so you can contribute in making critical design decisions that result in greater user satisfaction and business success.

This course is ideal for non-designers and print designers who wish to understand the relationship between design and usability.

Topics Covered

  • Introduction to graphic design
  • Design terminology and concepts to help you better communicate with designers, colleagues and external consultants
  • Brainstorming and creative thinking
    • What is brainstorming?
    • The uses of brainstorming
    • Benefits of brainstorming
    • Traditional and advanced techniques
    • Concept development and simplification
  • Develop the ability to critique design and identify the elements that work and don’t work, and how to fix them
  • Graphic design fundamentals
    • Typography
    • Color theory
    • Balance and weight
    • Grids and layouts
    • Space
    • Consistency
    • Visual path
    • Common terms
  • Applying design concepts to the Web
    • Navigation design
    • Form design
    • Product display
    • Content
    • Banners
  • Web design critique


The basis of the course is a lecture format with a couple of group exercises to reinforce the learned principles and guidelines. There will be plenty of opportunities to ask questions and get answers.

Who Should Attend

This course is aimed at participants who do not already have a visual design education or substantial experience as visual designers. If you do have a strong visual design background, we recommend that you instead consider Sharpen Your Visual Design Skills: Learning By Doing.


Tammy Liran Guy

Tammy Liran Guy is a graphic designer working primarily on diffusing user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. She previously worked as the Creative Director at LivePerson, Inc., which humanizes the online experience by providing a real-time chat platform and provides an online community and marketplace where individuals can chat live with experts in a broad range of categories. Prior to LivePerson, Tammy was the Graphic Design Group Manager at the Hertz Corporation, where she art-directed all aspects of graphical application development for all of Hertz’s customer facing websites, including hertz.com. Liran Guy holds a BS in Art with concentration on Computer Graphic Design from Northeastern University and a Masters of Package Design from Pratt Institute. Her Master thesis titled Internet Packaging: Rethinking Package Design for the World Wide Web examined current issues with package presentation on the Internet and suggested new guidelines for package design in order to optimize web display.