Press Coverage of Jakob Nielsen
See scans of selected cover stories and feature stories.Web Designer Depot Interview with Web Usability Guru, Jakob Nielsen, September 2009
USA Today Mobile web a throwback to the '90s, July 17, 2009
BusinessWeek Jakob Nielsen Critiques Twitter, May 8, 2009
Wall St. Journal The Latest Buzz On... Interface Design, September 29, 2008
New Media Age Lone Voice, August 7, 2008 (access for subscribers only)
BBC Web users 'getting more selfish', May 24, 2008
ZDNet Asia Bright SEO career prospects could dim, October 23, 2007
StoneTemple Eric Enge Interviews Usability Guru, Jakob Nielsen, September 24, 2007
Practical Ecommerce Bloglist, September 2007
The Guardian The web design guru that web designers love to hate, August 9, 2007
Search Engine Land Jakob Nielsen On Search Usability, July 13, 2007
BBC Web 2.0 'neglecting good design', May 14, 2007
E-consultancy Interview with Jakob Nielsen, May 2007
UX Pioneers Historical Interview, April 2007
CIO 5 Things I've Learned, March 15, 2007
ZDNet Asia Usability makes business sense, January 24, 2007
.Net magazine cover story, December 2006.
SitePoint Interview with Jakob Nielsen, July 19, 2006
Wall Street Journal For Web-Design Expert, Ease of Use And Clarity Are Essential for Firms, June 20, 2006
Washington Post If This Column Were a Web Site, This Would Be Its Home Page, June 1, 2006
BBC The evolving web, June 1, 2006
The Guardian Two words is a minute description of a human need, May 25, 2006
UPA Voice Thumbnail: Jakob Nielsen, April 2006
ZDNet Eye tracking Web usability, March 27, 2006
Ecommerce Guide E-Commerce Site Design: The Product Page, January 23, 2006
BusinessWeek The Unwieldy Web, September 26, 2005
ITConversations Larry's World Interview, August 2005 (17 minutes audio interview: a "podcast")
The Guardian Lazy, stupid and evil design, June 23, 2005
CNN Tech will cause a real estate crash, May 12, 2005
Wall Street Journal Teens Don't Know Everything, April 25, 2005
WIRED What Websites Do to Turn On Teens, February 8, 2005
USA Today Study shows some teens not as Web-savvy as parents, January 31, 2005
BBC A decade of good website design, December 7, 2004
New York Times User Friendly? Don't Bet on It, November 11, 2004
Las Vegas Review-Journal Net guru clocks speed, relates tale of the type (October 18, 2004) and Shrinking office, widening universe (October 25, 2004)
CNN Searching for answers on the Web, August 23, 2004
Builder.Au Developer Spotlight: Jakob Nielsen, August 23, 2004
Ecommerce-Guide Attract and Keep Customers: Site Design Tips to Improve Your Sales, August 4, 2004
Line56 The Best Government Intranets, June 25, 2004
Sydney Morning Herald The key to email: a two-second grab, June 15, 2004
CIO Insight Time for a Redesign, June 2004
Sydney Morning Herald Seek but you won't always find, June 8, 2004
ZDNet In search of better search results, May 10, 2004
PC World Web-User Satisfaction on the Upswing, May 7, 2004
Seattle Times Timely, focused online newsletter a valuable relationship builder, April 24, 2004
BBC How well can you use the web?, March 29, 2004
New York Times A 'FAV' Button? Interface Guru Is Not Amused, February 19, 2004
DMnews Consumers Better at IDing Newsletters From Spam, February 18, 2004
MediaPost Email Newsletters Too Long, Too Frequent, February 18, 2004
Publish Nielsen offers e-newsletter usability guideline, February 17, 2004
Internet Advertising Report E-Newsletter Readers Grow Itchy Trigger Fingers, February 17, 2004
San Francisco Business Times Spam is reshaping your life, February 17, 2004
BBC Web guru fights info pollution, October 13, 2003
Intranet Journal Building the Perfect Beast , September 25, 2003
IT Week Good design pays off, May 19, 2003
Intranet Professional Critical Issues in Intranet Design, May 2003
Publish The future of Web publishing, April 2003
BBC How the web makes 'desk-chair generals' of us all, April 7, 2003
Business 2.0 Do Investor-Relations Websites Make the Grade?, February 24, 2003
Philadelphia Inquirer Shopping Web sites replace old mistakes with new, December 26, 2002
News.com Web design guru sees Flash challenges, December 9, 2002
Federal Computer Week Designing Web pages for accessibility, December 2, 2002
BBC Visit to Microsoft's usability lab and interview with Jakob Nielsen (streaming video), November 2002
PC Pro Interfacing with Jakob Nielsen, November 2002
News.com Shoddy search prevents worker success, November 2002
Digital Web Magazine An interview with Dr. Jakob Nielsen, usability expert, November 2002
Informatics Don't be too clever, says web guru, November 2002
SitePoint Interview - Jakob Nielsen, Ph.D., November 2002
Wall Street Journal Easy Now (about e-commerce; subscription required for access), October 21, 2002
BBC E-mail makes surfers emotional, October 6, 2002
KTSA 550 AM Cybercity Hour (54 minute radio show, RealAudio format, hosted by Jack Landman), July 14, 2002
Glamour obscures basics of net use, New Zealand Herald, June 25, 2002
Global e-commerce markets slighted, Computerworld, June 17, 2002
Splash screens must die, Pixelsurgeon, June 2002
Macromedia Partners With Jakob Nielsen, Dr. Dobb's Journal, June 5, 2002
Design lacking in e-tail sites, News.com, June 3, 2002
E-commerce sites getting better, Sacramento Business Journal, June 3, 2002
Macromedia to improve Web usability, MacCentral, June 3, 2002
Flash critic to coach Macromedia, News.com, June 2, 2002
Pied piper effect, The Age (Australia), May 31, 2002
'Silver surfers' ahead on points, Daily Telegraph (London), April 30, 2002
Seems Computers Baffle 10-Year-Olds, Too, New York Times, April 22, 2002
Don't Dumb Them Down, Newsweek, April 22, 2002
Family Matters, CBS News, April 18, 2002
Kids prize Web simplicity, reject complex interfaces, San Jose Mercury News, April 18, 2002
Children get impatient on the net, BBC, April 17, 2002
Simplicity is priceless, Information Age, April 16, 2002
Exploit the principles of good usability when designing products and services (5 min. video in Windows media format; also available in narrowband version), Ericsson Broadband Multi-Service Report, April 15, 2002
Make Your Intranet Click, Inc. Magazine, March 22, 2002
Jakob Nielsen told me to do it, dot-Net Magazine, March 2002
Keep the web simple, stupid, BBC, February 18, 2002
Olympics Site Not Medal-Worthy, WIRED News, February 11, 2002
February Q&A: Jakob Nielsen, Chief Officer, February 2002
Thinkers: The Top Ten Minds in Small Business, FORTUNE Small Business, December 2001
Jakob Nielsen on usability and intranets, IT Director, December 3, 2001
A discussion with Jakob Nielsen and Vincent Flanders, CIO Magazine, December 1, 2001
Two cents' worth: Site usability must guide web designers, Revolution, November 21, 2001
Cut intranet costs by factoring in usability, Computer Weekly, November 15, 2001
Jakob Nielsen on Homepage Usability, New Media Knowledge, November 13, 2001
Homepage usability (includes 3 minute video clip), Network of the World, November 9, 2001
Independence is the killer app, New Media Age, November 9, 2001
What intranet metrics should companies pay attention to?, Darwin Magazine, November 1, 2001
You'd Think They'd Learn: Bad Design Kills Web Sites, Washington Post, October 25, 2001
Web usability obstacles abound, Federal Computer Week, October 22, 2001
Jakob Nielsen on how Apple blew it, how Linux will blow it, and the Next Big Thing, The Register, Oct. 16, 2001
Jakob Nielsen and Marie Tahir on Homepage Usability, WebReference, October 11, 2001
Web is 'evil, lazy and stupid', Jakob Nielsen tells Internet Magazine Conference, Internet Magazine, October 8, 2001
Usability Guru, The Guardian, August 16, 2001
Jakob Nielsen is the man with the mouse, Credit Suisse eMagazine, July 31, 2001
The future's bright! (What will the Internet be like in 20 years?), Internet Magazine, July 2001
Tech Nation with Moira Gunn - The Art of Design (radio interview with Jakob Nielsen and Don Norman; RealAudio format), National Public Radio, July 10 2001
Use it or Lose it: Improving the Online Experience, QualityOfExperience.org, June 2001
The evangelist of online usability, Silicon Valley Business Journal, June 8, 2001
Don't slavishly imitate Amazon, Web expert says, InfoWorld, April 9, 2001
Usability guru philosophizes on Web subjects, Seattle Times, April 7, 2001
The future of Web design from one who knows it, San Jose Mercury News, March 30, 2001
WAP Usability: What's Holding it Back?, PC Magazine, March 29, 2001
If You Build It...They Will Write: A Crash Course in Romancing The Media on the Web, Channel Seven, March 27, 2001
Corporate Sites Seem to Skimp on the Facts, New York Times, March 26, 2001
The Church of Usability, CNET, March 20, 2001
Conduct Your Own Usability Test, Internet World, March 2001
Net needs more than advertising (with 29 min. streaming video interview from World Tour event in Sydney), Sydney Morning Herald, March 3, 2001
Weaving usable Web sites, Link-Up Magazine, March 2001
Regional sites need to please users, South China Morning Post, February 27, 2001 (access requires free registration)
Talking Trash, The Industry Standard, February 26, 2001
Web usability guru pitches better design in Asia, CNN, February 23, 2001
User Advocate Or Enemy Of Creativity?, VAR Business, February 20, 2001
Doing battle with demon PCs, The Age (Melbourne), February 13, 2001
When Nielsen Speaks . . ., Web Techniques, February 2000
Jakob Nielsen on e-learning, eLearningPost, February 2001
Ego and the bottom line on usability, ibizInterviews, January 2001
Expert Analyzes White House Site, WIRED, January 2001
Amazing Interface, How Sweet the Sound..., Dr. Dobb's Journal, January 2001
The Web's not so friendly for this design virtuoso, U.S. News & World Report, December 18, 2000
Web site may intrigue the designer, but what about audience?, Philadelphia Inquirer, December 11, 2000
BBC Click Online, BBC, December 6, 2000 (3 minute streaming video)
Online express line hard to find: Frustrated shoppers abandon carts with $15 billion in goods, USA Today, December 5, 2000
Web: survival of the simplest, ITN, London, December 1, 2000 (with 2 min. streaming video segment from the evening news covering the World Tour in London)
A Thumbs Down for Web Phones, New York Times, November 30, 2000
Test Your Design, Early and Often: Ideas.com learned plenty from discovering how its first users fared at the site, Business Week, November 30, 2000
Simple is best for websites, Financial Times, November 28, 2000
Jakob's ladder to web wealth, The Guardian (London), November 23, 2000
Diss My Web Site, Please: Jakob Nielsen believes the best design critics are users, Business Week, November 20, 2000
Web Guru: It's the User, Stupid!, WIRED News, November 15, 2000
Don't be Flashy, Keep it Simple, The Times (London), November 13, 2000
Interview: Jakob Nielsen, Interactive Week, November 9, 2000
Building a Better Web Experience, FORTUNE, October 2000
Who Says Design Should be Simple?, NewMedia, September 25, 2000
Interface Guru Warns "Do not include WAP in Your Internet Strategy", Internet.com, September 19, 2000
Website makeover: Getting amIhealthy.com into Fine Form, Business Week, September 18, 2000
Face Value: Quick bios of three technology leaders, Building Online Business, August 2000
How to Weave a More Useful Web, PC World, July 19, 2000
The Purist, On Magazine, The New World of Communication, May 2000
The best of sites, the worst of sites and Six of the best, six of the worst, Sunday Times (London), May 7, 2000
Creating The Loyal Customer, Agile Brain, May 2000
Not just a pretty page: Jane Dudman talks to four design gurus (report from Nielsen Norman Group seminar in London), The Guardian, April 13, 2000
A Web Usability Guru on the Secrets of Strong Content, Office.com, April 3, 2000
Is this any way to build an intranet? (sidebar at end of page), CIO Magazine, April 2000
The friendly face of the Internet, The Independent (U.K.), March 13, 2000
Jakob Nielsen's Reading List, Amazon.co.uk, March 2000
Slashdot interview, March 3, 2000
A simple vision of the Web, USA Today, February 14, 2000
Jakob Nielsen's connections, San Francisco Examiner, February 6, 2000
A Speedier Day at the Cyber Races, BusinessWeek, January 28, 2000
Author interview on Amazon.com, January 2000
We interview Dr. Jakob Nielsen, the Web's usability czar, about his new book, usability strategies, the Web's future, and why IE8 will finally get it right, WebReference.com, December 13, 1999
Keep It Simple In the Age of Overload, Editor & Publisher, December 8, 1999
It's so smart to be simple, The Guardian (U.K.), December 2, 1999
Q&A with Dr. Jakob Nielsen, Volta NetGains, October 1999
Despite buzz, Web design still 'sucks' (report from Internet World New York), USA Today, October 12, 1999
usability of personal websites (9 minutes streaming video clip), Call for Help (TV show), September 20, 1999.
Big Thinkers (TV show), September 1, 1999.
Why the Web sucks. Can't navigate? It's not your fault--honest, Seattle Weekly, August, 1999
Web Usability: Past, Present, and Future, WebWord, August 8, 1999
How to use affiliates programs, Affiliate Radio Network (series of audio interviews in RealAudio format), July 23, 1999
Many sites failures at usability, Arizona Republic, July 5, 1999
What Users Need vs. What They Want, Web Review, June 30, 1999
Think you hate banners? Then meet Jakob Nielsen, Media Life, June 22, 1999
.com Live with Leslie Walker, Washington Post, June 17, 1999
The Screen Savers (TV show): Top ten mistakes of Web design (8 minute streaming video recording of the show), June 10, 1999
A So-So Cyber Rating from Another Nielsen, BusinessWeek, May 20, 1999
Usability Guru, Clip Magazine, April 5, 1999
Build Web Sites Around Customers, Inter@ctiveWeek, March 15, 1999
Micropayments, Business2.0, March 1999 (debate between Jakob Nielsen and Yahoo VP Seth Godin)
Why Web pages suck, CNET Central (TV show), March 6, 1999
Jakob Nielsen on Dinosaurs, CIO Web Business Magazine, February 1999
Micropayments: Publishing Business Model of the Future?, Editor & Publisher, January 29, 1999
Changing shape of the Web in '99, USA Today, January 11, 1999 (also in The Detroit News as Usability is Web guru's quest)
The Death of a Thousand Clicks, WIRED News, January 11, 1999
"The Network", a Who's Who of the Internet Economy, The Industry Standard, December 1998
Useit.com reviewed in BusinessWeek (Dec. 22, 1998), USA Today (Dec. 7, 1998), and Dow Jones Business Directory (October 20, 1998)
The web is not a selling medium, The Art Bin Magazine, October 26, 1998
TechEdgeRadio talkshow, KFNX radio, October 13, 1998 (52 minutes audio file in RealAudio format)
Usability Makes The Web Click, Fast Company, October 1998
The Web in 2003: Bigger, faster, ubiquitous -- and much simpler and Online ads "doomed," expert says, Business Today, September 24, 1998
Designing a Successful Strategy for the 21st Century, Bookselling This Week, September 21, 1998
Usability Only Gets Harder From Here, WebReview, September 18, 1998
The Web's 10 Most Influential People, Ziff-Davis AnchorDesk, September 18, 1998
That Mess on Your Web Site, MIT Technology Review, September-October 1998. Sidebar Jakob Nielsen's Seven Deadly Sins of Web Design
Jakob Nielsen plans to improve usability of the Web, InfoWorld, August 26, 1998
Web Design Guru Predicts Demise of Site Banner Ads, PC World, August 1998 (also carried by CNN)
Nielsen Predicts Internet Will Be Media King, Dr. Dobb's Journal, August 1998.
Bad user interfaces aren't my bag, baby!, NetworkWorld, August 17 1998 (access to the NetworkWorld site requires customer registration)
Digital Village and the User Experience, KPFK (90.7FM), Los Angeles, August 15 1998 (sound file with radio show in Real Audio format)
Partnership gives boost to technology for real people, San Jose Mercury News, August 11, 1998
Content is a Service (second half of the interview is at a separate URL), CONTENTIOUS Magazine, August 1998
A Web Crusader, Ericsson Contact Magazine, 1998
Web design pro says look to users for guidance, ComputerWorld, July 14, 1998
Making Web Sites More 'Usable' Is Former Sun Engineer's Goal, The New York Times, July 13, 1998 (access to the Times site requires customer registration)
Building a Better Interface: Test It!, Cnet's Builder.com, June 23, 1998
Web Expert Tells What Makes a Site 'Click', New York Times Syndicate, Los Angeles Daily News, May 6, 1998
Sun 'guru' studies Web's future, Austin American-Statesman, April 27, 1998
Top-10 companies to work for in the information industry, Inter@ctive Week, April 20, 1998
Nielsen's Ratings (the future of the Web), Los Angeles Times, April 13, 1998 (access to the LA Times archives is limited to paying subscribers)
Live from Internet World Los Angeles, CMPnet, March 13, 1998 (audio interview: requires RealAudio)
Net guru urges designers to untangle the web, Australian Financial Review, March 13, 1998
The smartest person on the Web, Jesse Berst's AnchorDesk, March 6, 1998. Also available in a Japanese translation.
Sun Sheds Light On Site-Building For Success, Inter@ctive Week, January 12, 1998
The Transparent Interface, how to use transparency effects instead of overlapping windows, New Media Magazine, December 15, 1997
Industry trends at Comdex, RealComputing, NPR radio show hosted by John C. Dvorak, November 19, 1997
10 Steps to Better Usability, BYTE, November 1997
User interface lessons, Analysis of Sun's Web design, C|net's builder.com, October 1997
The ABCs of Web Design, PC Magazine, September 9, 1997
Reader Usability Wisdom From a Web Guru, Stop The Presses, Editor&Publisher, July 1997
Designing an Intranet is Different From Designing an External Web Site, WebMaster Magazine, February 1997
WebMaster Magazine interview about Web navigation (May/June 1996)