Advance Reader Comments on Designing Web Usability: The Practice of Simplicity

"Eighty gajillion things have been written about the Web. Do we need one more? Answer: Yes! If it's from Jakob Nielsen. Designing Web Usability: The Practice of Simplicity is a masterpiece. Jakob knows his stuff like, literally, no one else! This book is a pleasure to read. And invaluable. May simplicity rule!"

Tom Peters
Management expert
Bestselling author (In Search of Excellence, The Circle of Innovation, et al)

"Jakob is hands down the most perceptive and articulate person working in this field today, and I was really looking forward to getting my hands on this. Needless to say, I wasn't disappointed. Designing Web Usability should go a long, long way in making the Web a far more appealing, effective and user-friendly medium. For the good of us all, let's hope every Web designer in cyberspace reads it!"

Sam Vincent Meddis
Technology Editor
USATODAY.com

"With Designing Web Usability: The Practice of Simplicity, Jakob Nielsen proves what many of us thought after reading Usability Engineering -- his books are indispensable tools for Web site architects and designers. With Designing Web Usability, Nielsen offers a comprehensive overview of the practical problems to be solved in web sight design. He goes at the "what" and the "how." He explains in clear prose and describes using current examples of what is right and what is wrong with Web sites seen by millions.

"If you follow Nielsen's instructions carefully you will be rewarded with faster Web projects and satisfied Web customers. There is no reason to make the same mistakes others have made, and no reason to make your users frustrated by your Web site's design. Designing Web Usability goes a long way toward solving today's problems today."

Henry Lichstein
VP
Citibank

"Through the use of both good and bad examples with an easy-to-read style, Jakob does a great job exploring Web site design and navigation from a management perspective. The fully e-commerce-enabled site of the future needs to pay attention to the non-monetary forms of currency (time, attention, trust & convenience). This book can help show you the way."

Mitchell Levy,
President, ECnow.com,
Executive Producer, ECMgt.com

"The web design tips in this book are practical - it is based on research rather than opinion and presented in an accessible way. Most every web design question I've heard lately is addressed in this book. The web sites used as examples help ground the guidelines in reality - a corporate site, intranet, e-commerce, or application site could all benefit from this wisdom. This is a great way to avoid the mistakes that other sites have made without replicating them oneself!"

Stacey Ashlund
Usability Manager
Infoseek (part of the GO Network)

"This text is a must-read for anyone involved with site design."

N.J. Stoyanoff, Ph.D.
Director of E-Business
Ogilvy & Mather

"Jakob Nielsen's timing is perfect. The explosion of the Internet has produced a myriad of ways to design and present Web-based content. By focusing on the user experience, these guidelines map the way to happier customers , brand loyalty, and success on the Web for businesses of every kind."

Raymond G. Nasr
Director, Office of Corporate Affairs
Novell, Inc.