NN/g News

Video: Bruce Tognazzini Discusses Apple iWatch (Bloomberg TV)

Nielsen Norman Group's Bruce Tognazzini and Fitbit's Eric Friedman discuss Apple's potential new project, a smart watch. They speak on Bloomberg Television's "Bloomberg West." February 11, 2013

The Apple iWatch

Our resident futurist, Bruce "Tog" Tognazzini, did an in-depth article revealing what Apple is likely to include in a smartwatch, how it will impact our lives and Apple's fortunes. The world press quickly picked up on it. February 11, 2013

Jakob Nielsen Receives Lifetime Achievement Award

Jakob Nielsen is the 2013 recipient of the Lifetime Achievement Award for Human–Computer Interaction Practice from SIGCHI, the premiere professional society in the HCI field. January 22, 2013

Understanding Good Product Design (Dorm Room Tycoon)

31 minute audio interview with Don Norman about designing for the right audience, the role of the generalist and the specialist, and why you should ask the stupid questions. December 18, 2012

Thinking Small (The Wall Street Journal)

As online advertising slumped, paid search-engine listings were a bright spot. But will they stay hot? December 12, 2012

Kindle Fire HD now has better usability (New York Times)

Mr. Nielsen’s bottom line: “If you want a small device, for financial reasons or because you want to carry it in your purse, the smaller Fire is better than the iPad Mini. The 10-inch iPad is probably better than 9-inch Fire, but not by a lot.” December 5, 2012

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