NN/g News

Article: The Third User or Why Apple Keeps Doing Foolish Things

March 11, 2013

Apple keeps doing things in the Mac OS that leave the user-experience (UX) community scratching its collective head, things like hiding the scroll bars and placing invisible controls inside the content region of windows on computers.

Apple’s decisions may look foolish to those schooled in UX, but balance that against the fact that Apple consistently makes more money than the next several leaders in the industry combined.  While it’s true Apple is missing something—arrow keys—we in the UX community are missing something, too: Apple’s razor-sharp focus on a user many of us often fail to even consider: The potential user, the buyer. Read the full article at askTog