NN/g News

Announcements

Providing Predictable Targets

Three principles form a foundation to the graphical user interface: Discoverability, Stability, and Visibility. April 12, 2013

The Apple iWatch

Our resident futurist, Bruce "Tog" Tognazzini, did an in-depth article revealing what Apple is likely to include in a smartwatch, how it will impact our lives and Apple's fortunes. The world press quickly picked up on it. February 11, 2013

Jakob Nielsen Receives Lifetime Achievement Award

Jakob Nielsen is the 2013 recipient of the Lifetime Achievement Award for Human–Computer Interaction Practice from SIGCHI, the premiere professional society in the HCI field. January 22, 2013

New Mobile Usability Book Released

Mobile Usability, the new book by Jakob Nielsen and Raluca Budiu, examines how we can create satisfactory user experiences for small devices. This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. October 25, 2012

Manufacturing, Design, and Innovation (www.jnd.org)

An expanded version of Don Norman's welcoming address to the "Workshop on Building the National Network for Manufacturing Innovation." October 1, 2012

Simplicity Is Not the Answer (www.jnd.org)

The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandability, the feeling of control, and the pleasure of accomplishment. January 1, 2008

Simplicity is Highly Overrated (jnd.org)

"Why can't products be simpler?" cries the reviewer in the New York Times, the Wall Street Journal, the local newspaper. "We want simplicity" cry the people befuddled by all the features of their latest whatever. Do they really mean it? No. March 1, 2007