Amy Schade


Amy Schade works with clients large and small in a variety of industries such as telecommunications, e-commerce, government, travel, automotive, music, publishing, banking, non-profit and education, including extensive work on corporate intranets. She has conducted worldwide user research, including longitudinal studies, remote studies and eyetracking research, running studies in the United States, Canada, Europe, Asia and Australia. She regularly presents tutorials on user testing, intranet usability, writing for the Web, email newsletter usability and mobile usability.

Before joining NN/g, Schade worked as an Information Architect at Arc eConsultancy. At Arc, she created and revised site architectures for clients ranging from a family-related content site to a transaction-based sponsorship marketplace. Schade has also held a variety of positions in web production and advertising.

She co-authored the following NN/g reports:

  • E-Commerce User Experience: 874 guidelines based on user testing, eyetracking and diary studies in the US, Europe and Asia
  • Intranet Design Annuals 201020112012, 2013 and 2014: Compilation of the winners of the Nielsen Norman Group annual intranet design contest
  • Intranet Usability Guidelines: 614 intranet design guidelines based on user testing and field studies with employees at 27 organizations in 7 countries
  • Intranet Information Architecture (IA): Analysis of the intranet structure and organization of 56 intranets, with guidelines and tips for structuring intranets
  • Email Newsletter Usability: Guidelines for signing users up for newsletters and creating effective content, based on a series of studies of 228 newsletters with 83 participants in the US, Europe, Asia and Australia
  • Site Map Usability: Guidelines for creating useful site maps based on a study of 10 sites
  • Flash Accessibility: A companion study to Flash Usability, based on tests with users who are blind or have low vision

She also conducted many of the usability sessions with people with low vision or who are blind and users over the age of 65 for the NN/g reports:

Schade heads the Chicago office.


  • arc eConsultancy
    Senior Associate, Information Architecture

  • Lighthouse International
    Interim Online Services Manager and HTML Freelancer

  • OgilvyInteractive
    Interactive Account Executive Intern


  • B.A. in Communications
    University of Pennsylvania

  • Masters of Professional Studies in Interactive Telecommunications
    Interactive Telecommunications Program (ITP), Tisch School of the Arts, New York University


Training Course Instructor