Evidence-Based User Experience Research, Training, and Consulting
Hoa Loranger is Director at Nielsen Norman Group and has worked in user experience for over 15 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability.
Before joining Nielsen Norman Group, she worked at Intuit, where her group was responsible for the user experience for TurboTax. At TRW (currently Northrop Grumman), she specialized in both hardware and software systems, including navigational and logistical applications, and computer configurations for military vehicles.
Hoa holds a Master’s degree in Human Factors and Applied Experimental Psychology from California State University Northridge, and a Psychology degree from University of California, Irvine. She heads the west coast team and is based in Santa Barbara, California.
Intuit
Usability Specialist Lead
TRW
Human Factors Engineer
B.A. in Psychology
University of California, Irvine
M.A. in Human Factors and Applied Experimental Design
California State University, Northridge