Part of the E-Commerce User Experience Series
Customers often need to visit physical locations of companies to complete transactions. Your website should help them find the most convenient location that offers the services they need. This report features locators that find several types of businesses including: stores, offices, dealers and ATMs.
This 143-page report contains 56 design recommendations based on our usability research. Discussions and 113 screenshot illustrations supplement the findings. This report also includes quantitative data on participant’s success finding and using store locators.
The information in this report is based on two rounds of usability testing with 25 people using 20 location finder designs. The number of locations represented by each website ranged from a few hundred to several thousand.
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Customers who choose a group license are authorized to post the report or video on internal file servers or intranets and make it available to others within the organization. The group license does not grant permission to make the report/video available to people not employed by your organization, the general public, or to post it to a publicly accessible website or file server. Group License Terms×