Part of the E-Commerce User Experience Series
Customers often need to visit physical locations of companies to complete transactions. Your website should help them find the most convenient location that offers the services they need. This report features locators that find stores, offices, dealers, branches and ATMs.
This 146-page report contains 56 design recommendations based on our usability research. Discussions and 119 screenshot illustrations supplement the findings. This report also includes quantitative data on participants’ success in finding and using store locators.
The information in this report is based on two rounds of usability testing with representative users using 20 location finder designs. The number of locations represented by each website ranged from a few hundred to several thousand.
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