Nielsen Norman Group
Evidence-Based User Experience Research, Training, and Consulting
Nielsen Norman GroupEvidence-Based User Experience Research, Training, and Consulting
Part of the E-Commerce User Experience Series
Our research found significant differences in shoppers’ behavior on sites outside of their country. Customers had trouble with differences in language, dates, addresses, pricing and delivery options. Sites could stop losing overseas business with quick resolutions to these usability issues. Of course, there are also cultural issues at play, but getting the basics right is a great start.
This 91-page report contains 62 design recommendations based on our usability research. Discussions and 75 screenshot illustrations supplement the findings.
Download report excerpt (2MB PDF)
This is based on two separate rounds of e-commerce studies, including:
In total, 108 people tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
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Purchase a group license if the report or video will be used by multiple people within your organization.
Customers who choose a group license are authorized to post the report or video on internal file servers or intranets and make it available to others within the organization. The group license does not grant permission to make the report/video available to people not employed by your organization, the general public, or to post it to a publicly accessible website or file server. Group License Terms
×Individual License
$98
×Group License
$198
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