Part of the E-Commerce User Experience Series
Our research found significant differences in shoppers’ behavior on sites outside of their country. Customers had trouble with differences in language, dates, addresses, pricing and delivery options. Sites could stop losing overseas business with quick resolutions to these usability issues. Of course, there are also cultural issues at play, but getting the basics right is a great start.
This 91-page report contains 62 design recommendations based on our usability research. Discussions and 75 screenshot illustrations supplement the findings.
This is based on two separate rounds of e-commerce studies, including:
In total, 108 people tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
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