Part of the E-Commerce User Experience Series
Our research found that customers struggled with language, dates, addresses, pricing, availability and delivery options when shopping on websites outside their country. Companies could stop losing overseas business by implementing some quick solutions to many of these usability issues. Of course, there are cultural issues at play, but getting the basics right is a great start.
This 98-page report contains 61 design recommendations based on our usability research. Discussions and 86 screenshot illustrations supplement the findings.
The information in this report is based on 2 rounds of e-commerce studies, including:
In total, 108 people tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
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